Produce Excellence – Customer Satisfaction
The produce business continues to change all around us. To continue to thrive in the future, we must look ahead, understand the trends and forces that will shape our business, and prepare for what’s to come. Our 2020 vision is to create a long-term destination for our business and a plan for joint success with our produce partners.
Our Mission Statement
Our long-term plan begins with our mission. It declares our purpose as a company and serves as the standard against which we weigh all actions and decisions.
- To be a leading provider of safe, quality produce in the country.
- To continue growth and improvements in “new” technologies, products and packaging.
- To expand our customer base and geographical reach.
- To create value and make a difference.
- To be known for a leading food safety program surpassing all customer and regulatory requirements.
Our vision serves as the framework for our plan and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable growth and recognition as a premier provider of fresh produce.
People: Inspire our employees to be the best they can be.
Portfolio: Present to our customers a portfolio of high quality produce that anticipates and satisfies the ever-changing market place.
Partners: Nurture a winning network of customers and suppliers. Together, we create mutual, enduring value.
Plan: Ensure the effective management of a high quality food safety system which implements and maintains SQF and HACCP standards.
Customer Service: Be a highly effective, fast-moving organization with focus on customer satisfaction.
Our values guide our actions and describe our standards of behavior in the produce community.
Leadership: Shape a better future for our produce customers.
Collaboration: Leverage the organization’s experience and talent.
Integrity: Be known for the industry’s highest integrity.
Accountability: Own your work and decisions all the time.
Passion: Be totally committed to driving value and satisfaction to our customers.
Commitment: Ensure all food safety objectives are achieved.
Quality: Delight our customers with high quality produce.